Half of humanity received some much-needed assistance from an unexpected source last week. Out of the blue, Lion Bar Ice Cream leapt to the aid of men. Like maggots in a wound, they didn't know they were helping – they thought they were just garnering some desperately needed publicity in an ice cream-unfriendly summer – but they may have contributed to saving the world's males huge sums of money and an even greater expense of time and effort.
Lion Bar Ice Cream commissioned a survey into what sort of men women find attractive, presumably in the forlorn hope that "a man with his face in a Lion Bar Ice Cream" or "those hunks made ripplingly obese by an ice cream-only diet" would be among the responses.
They didn't quite get that, but more than 4,000 of the 5,000 respondents claimed to prefer a slightly scruffy fellow, with messy hair and even a beer belly, to the toned, groomed, David Beckham type, although I imagine they wouldn't kick him out of bed for eating a Lion Bar. The media spin on it is that: "Women have turned against the metrosexual look", presumably because there's something very unattractive about a chap running after a tube train with a hard-on.
Our long nightmare is almost at an end.