Food shopping in Ireland can be a frustrating and expensive business.
The big 3, Tesco, Dunnes and Superquinn, have all taken big hits recently as consumers cut back, switch to the discounters (Lidl & Aldi) or go North. The solution has been typically Irish - bambozel everyone with marketing. Here are two choice examples;
Make it confusing
Pretend you have discounted
I am still trying to decide which I find more offensive, the above or Dunnes Stores "the Difference is ... we're Irish" strategy.