Tuesday, 31 March 2009

Two reasons why Tesco suck!

Food shopping in Ireland can be a frustrating and expensive business.

The big 3, Tesco, Dunnes and Superquinn, have all taken big hits recently as consumers cut back, switch to the discounters (Lidl & Aldi) or go North. The solution has been typically Irish - bambozel everyone with marketing. Here are two choice examples;

Make it confusing
Pretend you have discounted

I am still trying to decide which I find more offensive, the above or Dunnes Stores "the Difference is ... we're Irish" strategy.